A new scheme launched by the British Pregnancy Advisory Service has made getting the morning after pill as easy as ordering a pizza – but unlike pizza, it will be free.

The BPAS says that after a brief telephone consultation, it will home-deliver supplies of Levonelle and condoms to help girls from falling pregnant over the Christmas and New Year period. The BPAS website explains:

“The thing is, we see more women with an unplanned pregnancy in January than any other time of the year. We don't want you to be one of them. Getting hold of the 'Morning After Pill' over Christmas can be difficult so it's useful to have it before you need it.”

Under-16s need a prescription for this product, but the BPAS cheerfully admits that some girls “will not be completely honest about their age”.

The scheme is being heaped with criticism, but appears to be going ahead. The Health Secretary, Andrew Lansley, said that he preferred that girls have a face-to-face consultation, but he declined to intervene.

Josephine Quintavalle, of the Pro-life Alliance, told the London Telegraph: “BPAS won’t have any idea about what is really going on with the caller. She could be having underage sex. She could sell it to a friend.”

The BPAS is marketing the scheme at the website santacomes.org and a poster which reads: “He's hot, he lights you up inside, you can't switch it off and before you know it, the sparks are flying.” Pro-abortion Daily Mail columnist Sandra Parsons groaned. “The words on the posters are as hackneyed as they are patronising — indeed, you’d struggle to find lines even half as bad in the most tawdry romantic novel. As for the message they convey, I can’t tell you how depressing I found it.” ~ London Telegraph, Dec 5