A pro-euthanasia television advertisement
commissioned by Australian activist Dr Philip Nitschke was pulled two days
before it was due to go to air because the commercial TV industry feared it would
breach broadcast regulations.
The Commercial Television Industry Code of
Practice states “material that will invariably be unsuitable for television”
includes “Suicide: Realistic depiction of methods of suicide, or promotion or
encouragement of suicide.”
Dr Nitschke argues that the advertisement
does not promote suicide. "It shows a person that is simply reflecting on
the fact he's had choices all his life and now the important choice is
effectively denied him," he said. "He says he's made his choice, he
just wants the Government to listen so it doesn't give any specifics about how
a person could end their life."