Most articles on IVF are written from the perspective of an anguished couple longing for a bundle of joy. The other angle is the treatment providers, who are also longing for their bundles of joy, which come in the form of greenbacks. At least this is the impression given by promoters of the Destination Health exhibition in London in mid-April. Here is their blurb, slightly abridged:

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Exhibiting at Destination Health provides you with direct access to thousands of potential patients who are looking to travel abroad for IVF & Infertility and various other types of medical treatments - Allowing you to promote your services to people who are eager and willing to spend money on their needs.

PROMOTE your IVF & Infertility treatments to a highly receptive audience
MEET face-to-face with people actively considering IVF & Infertility treatments abroad
STAND out from your competitors
REACH a highly affluent audience with money to spend
PROMOTE your brand image and increase visibility

Don't miss this unique opportunity to reach thousands of new patients and boost your business from medical tourism.